October 21-23 

Santiago de Chile,  Chile

TechDiComM 2024 - Technological Strategies on Digital Communication and Marketing 

This workshop calls for research revolving around digital marketing and related technologies field. Papers at the intersection of these two domains are especially welcome and we incentivize authors to take the overarching conference theme of technology in consideration in their submissions.

We aim at bringing together scholars interested in the ever-evolving dynamics of the digital world and their impact in marketing and branding theories and practices.  An up-to-date knowledge on digital marketing and technologies is essential to tackle the broader challenges that come together with connectivity, globalization, and the increasing use of technology in the management of organizations and in the markets.

Papers from marketing and other management areas are welcome. There are no paradigmatic or methodological preferences but papers should meaningfully advance current knowledge.


TOPICS

List of topics of interest, but are not limited to the following:

ORGANIZING  COMMITTEE

Filipe Mota Pinto, Polytechnic Institute of Leiria, Portugal

Ana Dopico, Universidade de Vigo, Spain


PROGRAM COMMITTEE (N/C)

Ana Dopico, Universidade de Vigo, Spain

Angel Torres Toukoumidis, Universidad Politécnica Salesiana, Ecuador

Bráulio Alturas, Instituto Universitário de Lisboa (ISCTE-IUL), Portugal

Carlos R. Cunha, UNIAG, Instituto Politécnico de Bragança, Portugal

Filipe Mota Pinto,  Polytechnic Institute of Leiria, Portugal

Ingars Eriņš, Riga Technical University, Latvia

Isabel Pedrosa,  Coimbra Business School - ISCAC-IPC, Portugal

Ricardo Correia, Instituto Politécnico de Bragança, Portugal

Ricardo Godinho Bilro, ISCTE-Instituto Universitário de Lisboa and BRU-Business Research Unit, Portugal

Teresa Guarda, Universidad Estatal Peninsula de Santa Elena, Ecuador

Verónica Crespo-Pereira, A Coruña University, Spain