September 12-14, Santiago de Compostela, Spain

TechDiComM 2022 - Technological Strategies on Digital Communication and Marketing

This workshop calls for research revolving around digital marketing and related technologies field. Papers at the intersection of these two domains are especially welcome and we incentivize authors to take the overarching conference theme of technology in consideration in their submissions.

We aim at bringing together scholars interested in the ever-evolving dynamics of the digital world and their impact in marketing and branding theories and practices. An up-to-date knowledge on digital marketing and technologies is essential to tackle the broader challenges that come together with connectivity, globalization, and the increasing use of technology in the management of organizations and in the markets.

Papers from marketing and other management areas are welcome. There are no paradigmatic or methodological preferences but papers should meaningfully advance current knowledge.


List of topics of interest, but are not limited to the following:

  • Data & Insights: Using and acting over data

  • Social Media Marketing

  • Digital Transformation & Innovation

  • Content & Digital brand strategy

  • Digital Experience & eCommerce Strategy

  • The new communication speech paradigm

  • Chatbot and automatization – case studies and best practices

  • Digital Marketing Research

  • Digital Content Marketing

  • Search Engine Optimization Strategies

  • Social Network Sites

  • Digital Influencers

  • Digital Consumers and eWOM

  • Branding in the Digital Age

  • Luxury Brands' Online Strategies

  • E-commerce Branding

  • Tourism Online Strategies

  • Other topics converging with the workshop theme


Filipe Mota Pinto,

Micaela Esteves

Angela Pereira

Polytechnic Institute of Leiria, Portugal


Adeolu Dairo, Pécsi Tudományegyetem, Hungary

Angel Torres Toukoumidis, Universidad Politécnica Salesiana, Ecuador

Eglė aičiukynaitė, Kaunas University of Technology, Lithuania

Francisco Collado Campaña, Universidad de Málaga, Spain

Filipe Mota Pinto, Polytechnic Institute of Leiria, Portugal

Isabel Pedrosa, Coimbra Business School - ISCAC-IPC, Portugal

Ingars Eriņš, Riga Technical University, Latvia

Jorge Cruz, Pontificia Universidad Católica del Ecuador, Ecuador

Pedro Gago, Polytechnic Institute of Leiria, Portugal

Pedro Oliveira, Instituto Politécnico de Bragança, Portugal

Ricardo Correia, Instituto Politécnico de Bragança, Portugal

Ricardo Godinho Bilro,ISCTE-Instituto Universitário de Lisboa and BRU-Business Research Unit, Portugal

Sandra Loureiro, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU/UNIDE), Portugal

Verónica Crespo-Pereira, A Coruña University, Spain