International Conference on Advanced Research in Technologies, Information, Innovation and Sustainability


Workshops

November 25-27, Salinas, Ecuador ONLINE

TechDiComM 2021 - Technological Strategies on Digital Communication and Marketing

This workshop calls for research revolving around digital marketing and related technologies field. Papers at the intersection of these two domains are especially welcome and we incentivize authors to take the overarching conference theme of technology in consideration in their submissions.

We aim at bringing together scholars interested in the ever-evolving dynamics of the digital world and their impact in marketing and branding theories and practices. An up-to-date knowledge on digital marketing and technologies is essential to tackle the broader challenges that come together with connectivity, globalization, and the increasing use of technology in the management of organizations and in the markets.

Papers from marketing and other management areas are welcome. There are no paradigmatic or methodological preferences but papers should meaningfully advance current knowledge.


IMPORTANT DATES

July 15, 2021

Deadline for paper submission


July 31, 2021

Author Notification of Acceptance


August 8, 15, 2021

Submission deadline for the final version of the Papers


August 10, 18, 2021

Conference registration deadline


November, 25-27, 2021

Conference

TOPICS

List of topics of interest, but are not limited to the following:

  • Data & Insights: Using and acting over data

  • Social Media Marketing

  • Digital Transformation & Innovation

  • Content & Digital brand strategy

  • Digital Experience & eCommerce Strategy

  • The new communication speech paradigm

  • Chatbot and automatization – case studies and best practices

  • Digital Marketing Research

  • Digital Content Marketing

  • Search Engine Optimization Strategies

  • Social Network Sites

  • Digital Influencers

  • Digital Consumers and eWOM

  • Branding in the Digital Age

  • Luxury Brands' Online Strategies

  • E-commerce Branding

  • Tourism Online Strategies

  • Other topics converging with the workshop theme

ORGANIZING COMMITTEE

Filipe Mota Pinto,

Micaela Esteves

Angela Pereira

Polytechnic Institute of Leiria, Portugal


SUBMISSIONS

Authors must submit an original paper that has not previously been published. All contributions in English must have 12 to 15 pages, and follow the Springer template.

All papers should be d submitted electronically on the link to EasyChair submission system. The first anonymous version must be submitted in PDF.

Note: To submit a paper you need to have an EasyChair account. Follow the link Signup to create EasyChair account, if needed.

PROGRAM COMMITTEE (N/C)

Adeolu Dairo, Pécsi Tudományegyetem, Hungary

Angel Torres Toukoumidis, Universidad Politécnica Salesiana, Ecuador

Eglė aičiukynaitė, Kaunas University of Technology, Lithuania

Francisco Collado Campaña, Universidad de Málaga, Spain

Filipe Mota Pinto, Polytechnic Institute of Leiria, Portugal

Isabel Pedrosa, Coimbra Business School - ISCAC-IPC, Portugal

Ingars Eriņš, Riga Technical University, Latvia

Jorge Cruz, Pontificia Universidad Católica del Ecuador, Ecuador

Pedro Gago, Polytechnic Institute of Leiria, Portugal

Pedro Oliveira, Instituto Politécnico de Bragança, Portugal

Ricardo Correia, Instituto Politécnico de Bragança, Portugal

Ricardo Godinho Bilro,ISCTE-Instituto Universitário de Lisboa and BRU-Business Research Unit, Portugal

Sandra Loureiro, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU/UNIDE), Portugal

Verónica Crespo-Pereira, A Coruña University, Spain

Organized by